Luminosity Gaming and Club Deportivo Guadalajara Forge Strategic Esports Partnership, Unveiling 'LG Chivas'

Luminosity Gaming, one of the worlds’ leading gaming and esports brands, an Enthusiast Gaming company, and Club Deportivo Guadalajara, widely recognized as ‘Chivas,’ one of the most successful football clubs in Mexico, are announcing a strategic partnership leading to the creation of a new co-branded property, ‘LG Chivas’. This exciting partnership will initially focus on the rapidly evolving Apex Legends esports scene, the Apex Legends Global Series (ALGS).

This strategic, multi-year partnership marks a significant moment for esports teams, merging the strengths of both of these respected brands. Luminosity is gaining an invaluable opportunity to expand its footprint in the growing Latin American esports market and leveraging the wide recognition and fan base of Chivas.

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Furthermore, Luminosity will benefit from access to Chivas’ state-of-the-art esports facilities at the Akron Stadium in Zapopan, Mexico. This collaboration not only signifies a merging of traditional and electronic sports but also emphasizes the growing importance of Latin America in the global esports and gaming landscape.

“We are incredibly excited to work with such a massive football club such as Chivas,” said Alex Gonzalez, Head of Luminosity Gaming. “We believe that this partnership will provide new and thrilling opportunities for Luminosity, and we're looking forward to what we can achieve together.”

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This partnership also marks a significant stride in Club Deportivo Guadalajara's ongoing endeavors to extend its esports portfolio in a meaningful way.

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“Our collaboration with Luminosity Gaming opens up a new chapter in Chivas' esports journey. This partnership not only strengthens our presence in the esports world but also aligns perfectly with our ambitions to reach and engage with the younger audience and the digital generation”', said Santiago Montes, Head of Innovation and Digital Business from Chivas. “This strategic alliance with Luminosity Gaming will undoubtedly play a pivotal role in Chivas' growing esports narrative”

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Stay tuned for future announcements and the exciting journey that the partnership of Luminosity Gaming and Chivas will embark on.

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About Enthusiast Gaming:

Enthusiast Gaming is an independent gaming media and entertainment company, building the largest media and content platform for video game players and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: Communities, Content, Creators, Commerce and Experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted GenZ and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the diversity of gaming enthusiasts today.

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About Chivas:

Club Deportivo Guadalajara, commonly known as Chivas, is one of the most prestigious football teams in Mexico. Founded in 1906, Chivas is distinctive for its policy of fielding only Mexican players, a tradition symbolizing national pride. Known for cultivating local talent, the club has consistently been a powerhouse in Liga MX, with numerous championships to its name. The iconic red-and-white striped jerseys represent a legacy of passion, tradition, innovation and sporting excellence in the Mexican football landscape.

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