Enthusiast Gaming has announced a content creation partnership with American electronic artist ZHU. The two will collaborate to promote ZHU’s new single, “ONLY.” This will be done through a global live concert featuring the artist, along with participation from the Luminosity Gaming Fortnite House and streamer Harley “MrFreshAsian” Fresh.
Corey Mandell, President of EG Entertainment, commented with the following:
We are excited to announce this ground-breaking partnership. We have brought together one of the best DJ’s in the world and one of the world’s most popular streamers and content creators for this exclusive premiere.
The convergence of music and gaming opens up unique opportunities to provide exclusive content to our community of 200 million gamers. It also demonstrates the significance and the reach of Enthusiast Gaming’s platform and our ability to produce innovative content for our viewers and fans.
The three-hour charity stream will start at 9 p.m. EDT, featuring members from the Luminosity Gaming Fortnite House kicking it off with a pre-concert show. This will then lead to Grammy-nominated artist ZHU and MrFreshAsian each performing their own DJ sets. The global live concert will conclude at 12 a.m. EDT, with the world premiere and release of ZHU’s new single, “ONLY” ft. Tinashe.
The global concert will be live streamed on the front page of Twitch. It will also be featured across all of the Enthusiast Gaming platforms, with support from Twitch and recently added sponsor GFUEL.
Fans will have the opportunity to interact with the artists through a live Q&A session and be able to purchase exclusive merchandise. All of the proceeds and donations from the concert will be donated in support of the MusiCares COVID-19 Relief Fund, a charity that provides relief to music industry professionals.
The charity live stream can be watched on the Luminosity Gaming Twitch channel.