We are thrilled to announce the renewed partnership with Circle K, continuing on from our inaugural 2019 season in The Overwatch League. While there will be continued partnership activations such as the limited edition Titans Froster collector cups that feature the team’s new roster, there will also be brand new activations incorporated into the partnership.
Dave Greason, Director of Marketing & Merchandising at Circle K Western Canada had this to say regarding the partnership renewal: “We’re excited to be able to continue our partnership with the Titans. We have all been through so much these past few months and we can’t wait to add back some FUN into our new normal. We are lucky to be part of this immensely passionate gaming community. Gaming used to be niche, but now it is mainstream. We’re looking forward to engaging with this community in new ways.”
The new activations will feature Circle K displayed on the team jerseys, consistent with the apparel worn at the 2019 Overwatch League Grand Finals, as well as several in-market activations such as a digital fan scavenger hunt provided by brand partner Jack Links.
Tim Holloway, Esports Director for our team had this to add: “We are thrilled to have Circle K as an integral part of the Titans family; they have been supporting us and our fans since day one and we look forward to doing bigger and better things through our partnership.”
Stay tuned for all the exciting activations to come!