Luminosity Gaming partnered with experiential technology company, BIG Digital to develop an innovative first-of-its-kind interactive gaming activation and experience, with the first event taking place at the Bud Light Dreams Festival on June 29 and 30th, 2019.
The Dreams Festival is a two-day, three-stage outdoor sensorial celebration of Toronto’s music and arts community. While we are well known for our esports and gaming fans, this mobile tour included interactive touchscreen gameplay, on-site gaming stations and merchandise sales. Together, ourselves and BIG are building programs and products that educate brand partners and provide an easy entry point to connect with our audiences.
“We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief. We received an overwhelmingly positive response throughout the weekend and can’t wait to replicate this success at other events in the future,” said Steve Maida, founder and president of Luminosity Gaming.
"The intent is to provide the esports experience to a wider range of audience groups. A key aspect was designing mobile and flexible structures for customizing the experience. The combination of gaming containers and digital technology, including a giant LED billboard and pop-up digital screens, featured Luminosity content that showcased team and player segments as well as a curated social conversation to festival attendees. A Wi-Fi network enabled mobile contesting and further interactions and engagement by the attendees," said Michael Girgis, co-founder of BIG Digital.
Our success in connecting with a music-focused audience is not new. Back in April 2019, Grammy-nominated artist, Tory Lanez joined our ownership group. Now as an ambassador for the franchise, Tory Lanez continues to engage with fans, grow the brand, create content, and help the franchise continue its track record of success through creative ideas.
As the franchise continues its growth mission by investing in new teams, players, streamers, and influencers, stay connected with Luminosity for updates: